

Let’s Bead! opened its doors in 2007 at its present location in the historic Piano Works Mall, a refurbished piano factory located in East Rochester NY. Our ground floor store comprises 3200 square feet of organized, beautifully lighted displays, which contain unique gifts from around the world, a wide selection of jewelry making supplies, and only the highest quality beads!


Some of what we offer:
- Beads - Miyuki Seed Beads, Czech Glass Beads and strands, Semi precious stones, strands, and cabochons, Preciosa crystals and pearls; as well as beads made from bone, wood, paper, decoupage, ceramic and polymer clay, sea glass, and much much more!
- Unique & Handcrafted Gifts - made by Fair Trade businesses and artisans around the world
- Artist Beads - a special collection of pieces from our favorite local artists
- Findings & Charms – in a wide variety of metals and colors, including plated, stainless steel, sterling silver and gold filled
- Leather, Chain, and Cord – browse our walls of chains, leathers, and colorful Kuhimono Braiding Cord
...and so much more!
Meet our Team
Whether you come in for a quick visit or a leisurely browse, you will find plenty of items and ideas to inspire your creativity. Our friendly team includes experienced artists, crafters, and jewelry makers who look forward to helping you find the perfect pieces for your next project, whether you are a beginner or a more experienced designer!

Lydia works at the main counter of Let’s Bead!, where she brings a wealth of creative energy and years of jewelry making experience to share with our customers! An avid beader, she also specializes in wirework and polymer clay sculpture. She is passionate about Creative Writing and poetry, and of course her fur baby, Adelia the Cat!

Colleen Alex, an accomplished jewelry vendor at area arts and crafts shows joined Let’s Bead as counter help 6 years ago. Since then she has progressed steadily through the roles of Social Media Manager to Assistant Manager, and was recently promoted to Store Manager, where she works hard to rearrange the storefront and back office operations to meet her vision. Colleen is tireless in her ongoing efforts to master the intricacies of retail management and marketing at Let’s Bead!

Deborah Hartmann was hired in 2019 as the store’s Receiving Manager, and has since worn many hats at Let’s Bead! Her original duties included graphic design and editing of Let’s Bead Exclusive Kits, new kit proposal and design, email marketing, IT support, product photography and photo editing, and teaching classes, among numerous other responsibilities. She was given the additional title of Web Manager after designing and launching the store’s new Shopify e-commerce site.
The large display pieces you see in the store are also her work, including our giant gnome Gustaf; and she is the originator of our new Bracelet Bead Bar for children and adults!

Retired physician Beth Benson became the new owner of Let’s Bead! In 2016, when she purchased the store from previous owner and accomplished beader Jean York.
With a great eye for beautiful and trending things, Beth's passion for art, nature, and animals creates great designs and creative inspiration!

Our Location
East Rochester, New York
349 W. Commercial St.
In the historic Piano Works Mall
East Rochester, NY 14445
(585) 586-6550