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Front of Let's Bead from Street.
Front of Let's Bead from Street.

Let’s Bead! opened its doors in 2007 at its present location in the historic Piano Works Mall, a refurbished piano factory located in East Rochester NY. Our ground floor store comprises 3200 square feet of organized, beautifully lighted displays, which contain unique gifts from around the world, a wide selection of jewelry making supplies, and only the highest quality beads!

Inside store with bead strand, kits, and fair trade gifts on display.
Fingers holding a blue cat soapstone carving

Some of what we offer:

  • Unique & Handcrafted Gifts - made by Fair Trade businesses and artisans around the world
  • Beads - Miyuki Seed Beads, Czech Glass Beads and strands, Semi precious stones, strands, and cabochons, Preciosa crystals and pearls; as well as beads made from bone, wood, paper, decoupage, ceramic and polymer clay, sea glass, and much much more!
  • Artist Beads - a special collection of pieces from our favorite local artists
  • Findings & Charms – in a wide variety of metals and colors, including plated, stainless steel, sterling silver and gold filled
  • Leather, Chain, and Cord – browse our walls of chains, leathers, and colorful Kuhimono Braiding Cord

...and so much more!

Meet our Staff

Whether you come in for a quick visit or a leisurely browse, you will find plenty of items and ideas to inspire your creativity. Our friendly employees are experienced artists, crafters, and jewelry makers who look forward to helping you find the perfect pieces for your next project, whether you are a beginner or a more experienced designer!

Closeup of Beth Benson, store owner.


Beth is the owner of Let's Bead!

Assistant Manager Colleen with her beagle Buddy.


Colleen is the Assistant Manager of Let's Bead, and also our Social Media Manager. She takes most of the beautiful photos you see of our products on facebook and instagram. She is a beader and jewelry maker with her own line of wire wrapped rings, and you may have seen her booth at local arts and crafts festivals. She is shown here with the love of her life, Buddy the Beagle!

Close up of Terry wearing a necklace of multicolor silk strands.


Terry is often the first smiling face you see when you enter Let's Bead! Originally from the beautiful state of Tennessee, she is an accomplished beader, designer, and instructor. She has cheerfully manned the front counter for the past 15+ years, where she shares her extensive knowledge of beading and jewelry making. She enjoys helping customers find exactly the right bead or finding they are searching for!

Headshot of Kit Coordinator Karen wearing a pearl themed beaded necklace.


After retiring from a 40 year career with RG&E, Karen joined us as Kit Coordinator for our exclusive line of Let's Bead! Kits. She is also a jewelry designer and class instructor, and loves interacting with our creative customers. Although her first love is seed beading, she is an avid gardener who enjoys reading, and she likes to say her hobbies are Reading, Weeding, and Beading!

Lydia who works at the front counter wearing some of her handcrafted jewelry.


Lydia has recently joined the front counter crew at Let's Bead, and brings bundles of creative energy and jewelry making experience to the role. Currently a student at Finger Lakes Community studying Creative Writing, she has a long history of beading and wirework since taking her first class at the tender age of 8! She specializes in wirework, and hopes to begin teaching classes at Let's Bead in the near future!

Kit Designer and Instructor Alice.


Alice started working at the front counter of Let's Bead! in 2016, after retiring from 28 years as a Clinical Trials Project Manager at U of R. Now she works behind the scenes at Let's Bead!, teaching classes and designing new products for our ever growing, exclusive line of kits. Her hobbies include beading and reading - and doing whatever to avoid cleaning her house!

Headshot of Web and Receiving Manager Debbie, who usually works behind the scenes.


Debbie has been a variety of things in her lifetime: zookeeper, programmer, fossil preparator, graphic designer, prop builder, educator, and more. She has too many hobbies to list, but likes to keep busy learning new things. Currently she is the Receiving Manager and Web Manager at Let's Bead!, and enjoys unpacking boxes of sparkling beads when they come in!

Piano Works historic marker in parking lot.

Our Location

East Rochester, New York

349 W. Commercial St.

In the historic Piano Works Mall

East Rochester, NY 14445

(585) 586-6550